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Valentine’s Day is traditionally a celebration for couples. But today’s definition of love includes a broader spectrum of its forms, like self-love or loved for a close one.
Read on to discover what you or others may want to get for themselves and your loved ones this Valentine’s Day.
On the Gold Coast, Valentines Day is Tuesday the 14th of February 2023 and according to industry groups expected to be a big year in Gift Giving compared to previous years as we shift away from Pandemic era lockdowns.
The expansion of Valentine’s Day
Celebrating Valentine’s Day goes way back to the 1400s and remains important even following the rage of the virus that reached our shores.
In 2023, it is expected that Australian's will spend $415 Million to buy flowers, jewelry, and clothing for this occasion, with over 39% of those surveyed looking to buy Flowers this year for their loved ones.
However, as years pass, the meaning of Valentine’s Day is beginning to change and expand. Flowers Gold Coast is always looking to the expected Valentine's Day Trends to ensure we are able to cater to our customers and suit their needs.
Consumers are not only celebrating romantic love but also self-love and familial love. This makes products like skin care and practical gifts popular among people. Sensual products such as Candles and thoughtful gifts are also rising in popularity.
This romantic day is often celebrated on February 14, but the date can vary worldwide. For example, Japanese women give gifts on February 14, while men do so every March 14. Some countries also hold week-long celebrations in July.
As the world transitions out of the pandemic in 2023, meaningful holidays with love at the center hold higher importance. Last year’s reports say that consumers spent $23.9 billion on Valentine’s Day presents in the USA, which is expected to increase in 2023.
As we prepare for the upcoming holiday, we see a shift in how our customers approach their holiday shopping.
Read on for three vital trends that are shaping Valentine’s Day 2023 and future holidays to come.
3 trends for Valentine’s Day 2023
The trends for Valentine’s Day this year focus on self-love, self-expression, and giving thoughtful gifts. Products centered on self-care, romance, and sustainability are bound to have increased demand leading up to the holiday.
1. Mindful gifting is preferred
People want to receive thoughtful, practical gifts for the upcoming Valentine’s Day. Yes, classic cards and flowers will still be in demand, but there are other items people on the Gold Coast can purchase in addition to Flowers and Flower Delivery on the Gold Coast.
Consumers prefer practical gifts nowadays, especially with the occurring global inflation. As such, it comes as no surprise that one-time-use novelty products are slowly getting abandoned by consumers.
Thoughtful gifts can also include other considerations. Good examples of these are high quality and sustainable goods are highly desired. Flowers Gold Coast's Self Care Products like premium skin care and facial devices are well received. These items are not only practical but may also show one’s thoughtfulness for their beloved one.
2. Self-love is a key message
Different from tradition, Valentine’s Day also celebrates self-love. This practice became popular in recent years because of the pandemic. Anxiety and mental health cases rose as much as 25% higher according to reports around the world.
Today, many people want to meet their needs and care for themselves through self-love. They also suggest that self-love may help ease anxiety, avoid stress, and strengthen self-esteem.
Skin care, meditation, exercise, relaxation, and bathing are popular ways to express it. That’s why bath and body gifts and natural self-care products are in high demand.
3. Self-expression is on the rise
Many people claim that self-expression is one of the best ways to connect with their partners. This is best done in intimate scenarios, which is a likely theme on Valentine’s Day 2023. Gifts like slow-burning candles and softly scented diffusers are popular among lovers.
The demand for gifts and items for the home such as Plants are also increasing. People prefer products that are beautiful, and easy to maintain. This may stem from the being at home with recent health crises. Another reason is their concern for comfort and convenience when maintaining the products.
Valentine’s Flower Delivery
Today, Valentine’s Day is not only for lovers but also for oneself and one’s family. Classic flowers and chocolates are still in demand but overall, consumers want gifts that will provide a deeper meaning. Flowers Gold Coast will be delivering Flowers across the Gold Coast including the days leading up to Valentines Day and Weekend Flower Delivery.